With digitization happening globally, it is important to switch from manual practices to their digital counterparts. The idea of digitization is not just confined to reducing manual efforts but also to make the entire process more efficient and to collaborate multiple processes to produce a complete comprehensive solution.
Digitization for communications between government and citizens
The COVID crisis brought visibility into the importance of digitization for communications between the local government and citizens. Most citizens’ communications between the government, whether federal, state, or local, are primarily achieved through media channels such as television, radio, and newspapers. Though the methods are quite effective, it can be time consuming where the turnaround time was between a few days to weeks – starting from sending the information to the radio, TV and news channels and the media channels working on the press release before broadcasting it across all the channels.
Also, it was difficult to manage and synchronize the press release among all the media channels Thus, the issue of synchronizing all media channels to ensure that a uniform messaging is sent to all the citizens paved in as little turnaround time as possible paved way for social media communication. Today, the quickest and often most effective way to communicate with citizens is through various social media channels. While this remains a fast and effective means of communication, this is mostly push communication where the citizens must follow the social media sites of government agencies to get hold of the latest news or information.
Unified Citizen Portal
The need of today is to have a two-way communication where the citizens can get the reply for all their queries from the respective government’s department in as minimal time as possible by using automated workflows that helps in redirecting all queries to the respective departments and get all the updated information related to licensing, bills, taxes, events, and policy on a single citizen portal. All the citizens need to do is to log into the citizen portal and get answers and communication at a common platform.
The need of the hour lies in providing the citizens with a citizen portal which can serve as an end-to-end solution for all the updated government related information along with the provisioning of paying for taxes and bills and applying for permits and licenses on one single platform. CityCloud, an ADVANCE solution offering, helps in consolidating all the existing municipal services and provides the citizens with a personalized experience, where citizens can log in to the system via a single sign-on. The personalized dashboard welcomes the citizens with a personalized citizen experience and provides them with all the relevant information basis their interests – updates, payment alerts and other notification and other geolocated neighborhood information all on one single platform.
ADVANCE, an Elite ServiceNow Partner, is a global professional services firm that drives digital-led innovation and digitally-enabled intelligent operations with global presence in more than 20 countries across the globe. With over 200 certified ServiceNow consultants and 600+ deployments, our deep capabilities connect each dot, reimagine every process, and operationalize more efficient ways of working. Whether it is professional services, advisory, managed services, training, organizational change management, cross-platform integrations or custom applications, ADVANCE has the credentials, experience, and insider knowledge to achieve your goals, on-time and within budget.